How To Create and Use Affiliate Programs to Drive More Traffic To A Website
Perhaps one of
the most low-profile Internet marketing schemes is affiliate marketing.
However, low-profile does not mean unsuccessful, because this type of marketing
continues to play a significant role in e-commerce.
What is affiliate marketing?
In a nutshell,
affiliate marketing works on a reward system, wherein one website drives
traffic to another website in exchange for reward points. Basically, it works
this way: if you are an affiliate (or associate) of an online-based company,
you create your own website, which links back to that company. Any visitor to
your site that you manage to re-direct to that company's website will earn you
rewards points. The more points you have, the more rewards you can actually
reap. Some businesses prefer this type of marketing scheme because it is a
pay-per-performance package deal.
In the
non-Internet based business lingo, this type of reward system is called revenue
sharing.
How to Create and Use Affiliate Marketing Programs
For the first
few years, online business owners only allowed for affiliates with their own
websites (or at the very least, their own webpages.) These days however, anyone
can become an affiliate by simply: engaging in online discussions (chats,
forums, message boards, etc.); using e-mail marketing, using offline
promotions; writing e-books; or writing ezine articles.
There are
certain advantages though, of having your own website. One: some online
businesses require their affiliates to have one. Two: since it is your site,
you can creatively promote one or all your affiliate programs, all at the same
time. Lastly: a website has greater potential to reach more customers than
forums or e-mail marketing strategies.
How to Choose an Affiliate Program
Choosing an
affiliate program is equally important. Don't grab the first one that comes
along. You can visit Internet Affiliate Marketing Program Networks to compare
and study different programs. Plus, most of the advertising merchants here will
let new affiliates sign up for free. Choose a few of the programs that seem
stable, and a few of those merchants with the longest history of sales and
affiliate marketing success. Try not to be dazzled by the promises of millions
of dollars, etc. etc. etc.
Once you've
sized down your list, look into the quality of the products and services that
these merchants are carrying. Your goal is to entice people to check out the
goods. If you are not convinced of the quality of these products and services,
what makes you think that your site visitors will be convinced as well?
Besides, if the goods do fall short of expectations, your name as a marketer is
on the line as well. Choose one (or more) which you think will be a credit to
you, and not otherwise.
Creating the Site Itself
Once you've
chosen from the affiliate program lot, you can either choose a program that can
help you "build" your website by providing the necessary tools like
banners, graphics and articles. If they can provide you with online training
about how to effectively market their goods, then your life will be easier. If
not, you then have to dedicate more time and energy into marketing your chosen
product and goods.
Try to calculate
if the time you spend creating product banners and articles is worth the
compensation you will be getting from the company you've applied for. If it is
not, it would be best to move on to another program.
The most
essential key here is to create quality content in your site. People are
looking to yours to see whether you can give them new insights or provide
advice to their dilemma or verify a fact about something. A theme-based website
will even bolster your reputation as an "expert" in your chosen
niche, so try to limit your website to one theme only. Weave all your different
affiliate programs in all your pages, but do so in a manner that will be
attractive but not overwhelming.
At the end of your creative process, try to sit
back and ask yourself if you are convinced with what you have on your site, and
if you would consent to buying the products and services advertised within. If
the answer is a "no," or a "maybe" then you may want to
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