How Directories Can Drive Traffic to a Website
There are a lot
of ways to drive traffic to your website, and one of the oldest methods is by
submitting your website link to Web directories. A Web or link directory is the
World Wide Webs directory, and like the yellow pages, it comprises of existing
website links in different categories. Its purpose is to link and categorize
various websites for surfers to effectively find what they are looking for.
Web directories
are different from search engines, because they do not display web page lists
that are based on keywords, but rather list a website by its category and its
subcategory. The categorization process is normally based on a website as a
whole, instead of the content of a page or its keywords, and usually websites
are more than often only included in one to two categories. However, Web
directories permits website owners to openly submit their website link to be
included, and have human editors who evaluate website link submissions for
category appropriateness.
RSS directories
are also somewhat the same as Web directories, although they contain a
compilation of RSS feeds, rather than website links.
Directories in General
Several
directories are very much general in range and lists website links throughout a
wide scope of languages, regions and categories/subcategories. But there are a
handful of niche directories also, which concentrate on a specialist spheres,
single languages, or limited regions.
An example of a
popular, general, Web directory is the Open Directory Project (ODP) and the
Yahoo! Directory. ODP is a major player in Web directories because of its
wide-ranging categorization and a vast number of listings. It is also free to
use by search engines and other Web directories.
An argument over
the quality of these Web databases and directories persists, since search
engines utilize ODP's information without any real incorporation, and several
test using clustering. A lot of efforts have been done to build a simple
directory development, by using links for a type of link submission website
that uses a script, or several of the obtainable PHP programs and portals.
Currently, social software methods have initiated new attempts in the
categorization process, with the aid of adding tags to the contents of a
websites pages.
Why to Use Directories
For arguments
sake, sometimes a website may only achieve minimal traffic from a directory
compared to a search engine, but it does not necessarily mean that you do not
need to submit your website links to these directories.
Targeted traffic
to a website is a result of directory searches. A surfer who searches using
these directories are normally there for a specific purpose, and that is
because they are looking for specific needs. This traffic is more than likely
to convert to prospective customers for the products and services that a
particular website carries.
Search engines rank website link directories,
principally those that contain links for a particular significant interest,
like an expert website. Whether this is due to the fact that these directories
are managed by humans and not some super computers, it explains why it is still
one of the trusted sources for information. Website links listed in these
directories for that reason are more credible.
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